Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re thrilled to announce Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her ideas on why she’s joined the group:

When the war broke out in my birth country of Ukraine last year, like everybody, I was glued to social platforms for real-time updates, absorbing the stories and pictures of the people affected. That moment in time underscored for me how important social has become to how we live, work and comprehend the world.

As social has actually progressed into a continuous engine of online culture and connectivity over the previous ten years, it has also become a vital way for businesses to not simply reach their customers but to engage with their customers in two-way conversations where relationships are forged. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social networks and its power; it helps individuals and organizations connect and assist each other, brings awareness where it’s required, and motivates people to gain from each other, share stories and celebrate wins.

When the chance to speak to SMM Panel about the CEO role emerged, I was delighted. Social network management is a mainly untapped and growing $28 billion international market chance, and SMM Panel is critical in assisting consumers tell their stories and get in touch with others, all while supplying meaningful insights to the very people it links. Change in this market is consistent, which is, in part, what drew me here. I prosper in change. This inflection point in SMM Panel’s journey is one I’ve seen before and gives me the opportunity to apply my transformational experience to continue to unlock value and innovation for clients in this already growing service. What delights me the most is the possibility of dealing with the team at SMM Panel to provide what our consumers need to drive their businesses forward.

We have an unbelievable chance to help numerous countless organizations harness the power of social media to make their organizations successful, and I’m thrilled to be part of the SMM Panel group. The team is a powerful idea, and I have seen what the power of collaborating can attain. It’s an unbelievable honor to join this culture that is steeped in inclusion, function, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the official news release revealing Irina Novoselsky’s position as CEO of SMM Panel.

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