Posted by Advertisers worldwide today started their weekly routine with a big issue accessing Google Ads.
Word rapidly spread throughout Twitter and LinkedIn, with confirmation from others that this isn’t an intermittent problem.
Google Status Control Panel Validates Failure
From the Google status control panel, the failure was verified today, January 23rd, at 8 am CST. You can follow the event in real-time here.
Image credit: Google Advertisements, January 2023 Since
noon CST, the concern has actually still not been dealt with. Google Ads Liason Ginny Marvin also took to Twitter to verify the concern: We’re investigating reports of an issue with Google Advertisements. We will provide more details quickly. The affected users are not able to gain access to Google Advertisements. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Twitter to voice their concerns.
Why This Matters Advertisers can not handle or optimize their
accounts without
appropriate access to Google Ads. A lot more, Google Ads are still serving to users, however online marketers can’t see or respond to real-time efficiency. When marketing dollars are at stake, this is a huge concern for companies of any size. If you’re utilized to weekly reporting, that’s another task you won’t have the ability to do until the
Google Advertisements problem is dealt with. This failure is inconvenient for Google after their layoff announcement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers react to Google Advertisements blackout on LinkedIn."/ > While this failure is most likely an untimely coincidence to Google Advertisements, advertisers fasted to put it together.
Summary
Google Ads is still down for numerous users as of Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have occurred if these layoffs have impacted the innovation and staffing that handles these platforms.
This is an establishing story and will update as Google offers more details.
Featured Image: Stmool/SMM Panel