Posted by Elon Musk revealed today that Twitter will now display view rely on tweets, providing users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise called impressions, was previously only offered to the account that published the tweet.
The exception, as Musk notes, are videos, which have typically shown a view count.
Twitter is rolling out View Count, so you can see how many times a tweet has actually been seen! This is normal for video.
Demonstrates how far more alive Twitter is than it might seem, as over 90% of Twitter users read, but don’t tweet, respond or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the primary content and will update in real time as the tweet is seen.
The decision to make tweet impressions public appears to be motivated by the concept that it will make Twitter look more active.
Tweet view counts will provide outdoors observers a better understanding of the potential reach and effect material can have on Twitter. In Musk’s view, this might encourage more individuals to join and participate on Twitter.
For brands and organizations, view counts will be a valuable way to measure the reach and engagement of sponsored material on the platform.
Knowing the number of impressions other peoples’ tweets get can likewise help services identify real influencers in their specific niche, as engagement numbers don’t tell the whole story.
As others have currently pointed out, public view counts can possibly expose accounts that synthetically inflate their engagement and follower numbers.
If a celebrity or “reporter” has 2 million followers and barely gets any views on their tweets because they bought 1.9 million phony followers in order to seem A-List …
This will expose lots of fake fans bought by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll come to know who genuinely has an audience on Twitter and who has a large portion of inactive followers.
Included Image: Phil Pasquini/SMM Panel