Google December 2022 Link Spam Update Rolling Out Now

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Google confirms an upgrade to its spam detection system, called the December 2022 link spam upgrade, is presenting now and will use up to 2 weeks to complete.

What remains in The December 2022 Link Spam Update?

Google is updating its spam detection system with the ability to find bought links and identify domains used primarily to pass links to other sites.

The December 2022 link spam update utilizes Google’s AI-based spam-prevention system, SpamBrain, to nullify abnormal links.

In addition to discovering spam straight, Google states SpamBrain can now determine sites buying links and websites utilized for constructing outbound links.

Will The December 2022 Link Spam Update Affect My Site?

Google recommends that rankings might alter as the December 2022 link spam update reduces the effects of unnatural links, removing any signals passed to the linking domain.

This update impacts search results page in all languages, potentially creating a widespread impact.

Whether your site is impacted by this update boils down to how you get links and how you link out to other pages.

Google has strict standards versus obtaining links mostly to increase search rankings. Furthermore, Google has guidelines about qualifying links passed to other websites.

If you’re embedding an affiliate link within a body of text, for example, you need to certify that link with a rel=sponsored tag.

Failing to tag affiliate links appropriately might result in your website getting struck by the link spam upgrade.

In addition, you require to tag links in visitor posts with rel=nofollow, or that could get you in trouble with Google as well.

If you’re following Google’s finest practices regarding inbound and outgoing links, it’s unlikely the December 2022 link spam update will negatively affect you.

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Source: Google